Advertising Work

Trust Bank Singapore

Since the 2022 launch of Trust Bank, a digital bank in Singapore, I’ve worked on its campaigns and always-on social. That includes creative leadership for the 2024 launch of its cashback card.

NBA Asia-Pacific Newsletters

I write copy for the weekly newsletters and direct mailers of the NBA in key Asia-Pacific territories: Australia, New Zealand, Japan, and the Philippines.

Alcon Asia-Pacific Campaigns

I worked on the launch campaigns of Precision1 and Total — contact lens brands by the global pharmaceutical and eye care company Alcon.

GoTyme Bank Philippines

GoTyme Bank prides itself in the human quality of its customer service. It also hopes to reflect this in its brand. Such was the goal of its 2023 launch campaign, which I worked on. It involved a campaign film and a trio of shorts.